There’s no doubt that we live in a consumer’s world. Today with easy access to just about anything we can think of, it’s become important for brands to be innovative and offer the “next best thing.” The pet product industry is the latest market to see some steam in the way of new fun things you can buy for your four-legged friends and other pets.
Our pets have always kept a special place in our homes, but lately, they are becoming even more incorporated into families – many even taking them along on vacations, eating meals at the same time and admitting to letting them share snuggling time in their beds at night.
It’s no surprise that products targeted at pets are also on the rise. From fresh, healthy food options to tech gadgets – there are start-ups and longtime pet brands all vying for a piece of the emerging market.
According to one estimate from the American Pet Products Association, U.S. consumers spend about $72 million on their pets in 2018. Here are some of the latest trends. We’ll let you decide if they’re a must or just a splurge.
Pet Subscription Boxes
Why not let pets get in on the fun everyone else in the house is having to get a monthly curated subscription box sent to them with fun things like new toys and treats to try out. There are companies emerging each targeting a specific need. From fun themes to boxes for the big, rough chewers.
Activity Tracker for Your Dog
And what would new product development be for dogs without the ability to track and manage their daily activity levels? Much like humans, dogs are required a certain amount of exercise each day. Now you’ll never be left wondering if your pet has had enough of the requirement when retiring for the day.
CBD Products for Pets
This is still a new emerging market even for the rest of consumers, but it’s taken off in just about every avenue. Naturally, there are companies developing products for the market that they claim help dogs and cats relax and keep a more, “normalized”, “healthy” state.
Nothing beats allowing your pet to have the freedom to run around and enjoy themselves. This doesn’t have to come at a cost to their safety. With DogWatch pet containment systems we help you set-up pre-determined perimeters indoors and outside.
Give your pet the ultimate freedom and let one of our experts at DogWatch of Western Massachusetts guide you through the process.